The author conducted secondary research of academic and trusted source literature in order to identify quantitative data from larger studies, and gain insights from relevant experts.
The subjects researched covered 6 main areas for the following rationale:
- Innovation Anthropology
An introduction to the types of innovation and their links to business opportunities and growth.
- Entrepreneurialism
The role of the entrepreneurial mindset in creating new business opportunities.
- Perceived Organisational Support and Emotional Intelligence
The factors that organisations should consider to support an innovative mindset in stakeholders.
- Radical Innovation and Disruptive Technologies with Identity
An evaluation of higher risk innovation and how emerging technologies can support such ventures.
- Innovation Brokerage and Hybrid Theory
Capturing learning from innovation ventures and transferring back into a business.